Brands that stand for something. With evidence

Brands that stand for something. With evidence.

BrandCraft is an independent branding and marketing studio of fourteen in Gazi, Athens. Strategy first, then craft. Three named gates, two named partners on every project, no deliverable leaves the studio without both signatures.

Three named gates. Two named partners. One signed deliverable.

Three named gates. Two named partners. One signed deliverable.

What Our Clients Say

“We needed something that worked, not something that looked good on a presentation slide. BrandCraft delivered both.”
Robert H.
Berlin
“Three agencies pitched. BrandCraft was the only one that asked the right questions before proposing anything. The result reflected that.”
Ioanna Lampridis
Thessaloniki
“The project ran on time, on budget, and the work held up under real conditions. I cannot ask for more than that.”
Marco F.
Milan
“Working with a small studio that genuinely cares is a different experience. Every detail was thought through.”
Despina Karagianni
Patra

CTA strip

Recent work.

Plum Fintech

Plum Fintech

2022 · Series A rebrand · category-leading challenger fintech
Kaedim

Kaedim

2023 · AI-3D platform brand · seed → Series A naming and identity
Tsantali Maronia

Tsantali Maronia

2023 · 80-year wine estate, second-gen rebrand
OptaSensor

OptaSensor

2024 · Series A naming and verbal identity for industrial AI startup
Beleta Patisserie

Beleta Patisserie

2024 · Heritage Athens patisserie, rebrand for new flagship
Achaea (Region of Western Greece)

Achaea (Region of Western Greece)

2025 · Destination brand, public sector

What we do, named precisely.

Brand Strategy

Brand Strategy

Positioning, audience, value proposition. From €24,000.
Identity Systems

Identity Systems

Logo, type, color, image system, motion. From €38,000.
Naming & Verbal Identity

Naming & Verbal Identity

Names, taglines, voice & tone, copy systems. From €18,000.
Packaging

Packaging

Structural + graphic. CPG/F&B/cosmetics. From €32,000.
Digital Products & Web

Digital Products & Web

Website, dashboards, app. With our 3-person digital team. From €45,000.
Campaigns & Films

Campaigns & Films

Integrated campaigns, films, OOH. From €60,000.

From the studio.

Strategy Notes

Strategy Notes

"Why most rebrands are diversions from the actual problem" — 22 Apr 2026 — Petros Loukas
Case Studies in Detail

Case Studies in Detail

"Inside the Kaedim naming process — the 4 names we proposed and why we recommended one" — 11 Apr 2026 — Iro Stamou
Industry Commentary

Industry Commentary

"What 'AI-native branding' actually means (and what it doesn't)" — 02 Apr 2026 — Maria Klados
Brand Strategy

Brand Strategy

Positioning, audience definition, value proposition, and brand architecture. The deliverable is a strategy document Petros signs, which becomes the brief for everything downstream. We do not run generic workshops; strategy at BrandCraft is a research-and-analysis engagement. From €24,000. 8–12 weeks.
Identity Systems

Identity Systems

Logo, type system, colour system, image and motion system. Every identity system is designed to scale from a 16×16 favicon to a building-height banner without compromise. Iro leads and signs the creative direction gate. From €38,000. 10–14 weeks.
Naming & Verbal Identity

Naming & Verbal Identity

Business and product naming, taglines, tone of voice documentation, and copy systems. Every name is checked across 18 languages for phonetic and semantic issues, against trademark databases, and for domain availability before presentation. From €18,000. 4–6 weeks.
Packaging

Packaging

Structural and graphic packaging for CPG, food and beverage, and cosmetics. We work with structural engineers for structural prototyping. From €32,000.
Digital Products & Web

Digital Products & Web

Websites, dashboards, and applications, led by Maria Klados and our three-person digital team. We design and build; we do not hand off to a separate agency. From €45,000.
Campaigns & Films

Campaigns & Films

Integrated advertising campaigns, brand films, and OOH. We concept, direct, and produce with named directors and producers. From €60,000.

Iro and Petros run the studio. Fourteen of us total.

Iro and Petros run the studio. Fourteen of us total.

Why we do this.

Strategy Notes — twice a month.

A 6-minute essay, a behind-the-scenes case study, and the brief we wish we'd received this month.