Services

Positioning, audience, value proposition. From €24,000.

Logo, type, color, image system, motion. From €38,000.

Names, taglines, voice & tone, copy systems. From €18,000.

Structural + graphic. CPG/F&B/cosmetics. From €32,000.

Website, dashboards, app. With our 3-person digital team. From €45,000.

Integrated campaigns, films, OOH. From €60,000.

"Why most rebrands are diversions from the actual problem" — 22 Apr 2026 — Petros Loukas

"Inside the Kaedim naming process — the 4 names we proposed and why we recommended one" — 11 Apr 2026 — Iro Stamou

"What 'AI-native branding' actually means (and what it doesn't)" — 02 Apr 2026 — Maria Klados

Positioning, audience definition, value proposition, and brand architecture. The deliverable is a strategy document Petros signs, which becomes the brief for everything downstream. We do not run generic workshops; strategy at BrandCraft is a research-and-analysis engagement. From €24,000. 8–12 weeks.

Logo, type system, colour system, image and motion system. Every identity system is designed to scale from a 16×16 favicon to a building-height banner without compromise. Iro leads and signs the creative direction gate. From €38,000. 10–14 weeks.

Business and product naming, taglines, tone of voice documentation, and copy systems. Every name is checked across 18 languages for phonetic and semantic issues, against trademark databases, and for domain availability before presentation. From €18,000. 4–6 weeks.

Structural and graphic packaging for CPG, food and beverage, and cosmetics. We work with structural engineers for structural prototyping. From €32,000.

Websites, dashboards, and applications, led by Maria Klados and our three-person digital team. We design and build; we do not hand off to a separate agency. From €45,000.

Integrated advertising campaigns, brand films, and OOH. We concept, direct, and produce with named directors and producers. From €60,000.